With the soul of a classic Parisian department store united with an incomparably modern shopping experience,
Beaugrenelle is Parisian shopping, pure and simple! Beaugrenelle is situated at the heart of the capital, just a
short distance from the Eiffel Tower. With its fluid lines and imaginative architecture
by Valode & Pistre, its refined internal design, unrivalled collection of prestigious
brands and innovative shopping services working seamlessly in guaranteeing a
unique shopping experience, Beaugrenelle is truly the art of Parisian shopping.
Always a place renowned for its innovation, Beaugrenelle salutes its avant-garde past at the same time as being a
site of urban renewal. The atrium of Beaugrenelle houses a mobile created by the world famous sculpture Xavier Veilhan,
known for his exhibitions at the Modern Art Museum of Paris, the Pompidou Centre and the Chateau of Versailles. Specially created
for the exhibition “Dynamo” at the Grand Palais in 2013, this spectacular and poetic
mobile harmoniously highlights the blues of the monumental glass ceiling of the atrium.
At 15 metres high, this elegant mobile passes through 6 levels of the B Magnetic Atrium,
creating a natural link between culture and commerce.
LODING, is a French house founded in 1998. It specializes in Goodyear shoes, shirts and cashmere sweaters. All items are sold at a controlled price. We offer a wide range of high quality products at a single price. We invite you to enter in the world of distinction and refinement.