MAGNETIC, 1st floor
American Vintage shop at Beaugrenelle Paris
American Vintage, redefined basics
In search of an innovative concept, Michaël Azoulay drew inspiration from his trips to the United States to launch a sportswear-style T-shirt line in 2005. American Vintage gave a feminine touch to the basics, transforming them into noble essentials. Clothing made to last. Pure products with natural French elegance.
Season after season, the collections expanded and became enriched with more fashion-forward pieces. Today, the brand offers a complete multifaceted wardrobe that goes beyond codes and dares to mix and match in order to appeal to all personalities.
Backed by its success in womenswear, the brand launched its first men’s collection in 2008, followed by sportswear in 2016 and a homewear line in 2017.
The American Vintage style
The American Vintage spirit: a natural silhouette whose allure is not imposed by clothing and accessories alone. American Vintage aims at simplicity, sensuality, lightness and sheer effects. Pieces that adapt to every personality and every style, while remaining unique in terms of their details, cuts, materials, colors and prints.