Childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was only natural to transform their complementary vision into their own brand: ba&sh.

Since its launch in 2003, the line evolves around the concept of the “ideal wardrobe”: every-day-pieces in sumptuous fabrics, with the right balance between femininity and sophisticated cuts.

Barbara and Sharon work with their feelings and desires, no trend book, but a strong determination and sense of identity that has established their ready-to-wear and accessories line into a leading contemporary brand, present in over 400 sales points.