MAGNETIC, 2nd floor
Bensimon Concept Store at Beaugrenelle Paris
COLOR ADDICT SINCE 1975
Bensimon is first and foremost a family affair, it’s the story of the Bensimon brothers. It was back in the early Eighties that Serge and Yves first came up with the idea of creating what was a unique concept - to bring the iconic tennis shoe, quality ready-to-wear collections and rare and beautiful objects from all over the world together under one name. Since that day and spurred on by the desire to bring a vibrant and positive concept to life, they have worked tirelessly to expand this multi-faceted brand and continue to promote this unique lifestyle concept.
The very first HOME Autour du Monde concept store opened its doors back in 1989 on the rue des Francs-Bourgeois in Paris, in the centre of Le Marais.
Today the Bensimon vision is brought to life through more than 10 concept stores plus around 40 stores in France and worldwide.