‘Mummy, Daddy, Citroën’: here are the 3 first words that André Citroën wanted children to say when, in the 1920s, he launched a range of Citroën toys.
An unprecedented initiative for the time, with one objective: making the name of his brand heard in households from the youngest of ages. Citroën was born in the 15th district of Paris. For its Centenary, the Brand is launching a new collection of products which play on Citroën’s graphic codes from the 1920s. The Brand will also be launching miniatures of old models never before offered for sale, as well as various collector’s kits combining cars from yesterday and today.