Born in 1965 in France, K-Way® is the product of its creator’s imagination and creativity, Léon-Claude Duhamel. Since its launch, K-Way® has been a best-seller: more than 250 000 were sold during the first year. Fifty years later, K-Way®, which is now owned by the Italian company BasicNet, has diversified and improved its offer. Still colored and fun, K-Way® is now a technological and innovative brand. The 3.0 K-Way® has a new design and is made from a ripstop and breathable fabric. The brand has nevertheless preserved the fundamentals of its DNA: protection from the rain and cold in a context that is fun and light-hearted. Since the 2000’s, many brands and designers have collaborated with K-Way® (Marc Jacobs, Maje, Petit bateau, Colette, faith Connection). The brand has a dozen shops in France and 46 shops worldwide.