MAGNETIC, 2nd floor
Lacoste shop at Beaugrenelle Paris
Two legends who share the same values of fair-play, Tenacity and elegance.
Today, Novak Djokovic becomes the Lacoste Style Ambassador.
The LACOSTE legend was born in 1933, when René Lacoste revolutionized the male dress codes, by replacing on courts the classic long-sleeved and starched tennis shirt by what became the classic LACOSTE polo today. More than 75 years after its creation, LACOSTE became a "lifestyle brand» allying elegance and looseness.
The LACOSTE lifestyle expresses through a wide collection of man, woman and child casualwear clothes, of shoes, perfumes, leather goods, glasses, belts and watches. LACOSTE success is based on essential values of authenticity, performance and elegance.