the collection by beaugrenelle
Located on the 1st floor of the Magnetic building, the concept store The Collection by Beaugrenelle welcomes all year around ephemeral pop ups for iconic, exclusive and new brands.
This space showcases the creativity of brands by dedicating an exclusive sales space to them.
The principle is simple: every three / four months, a new brand takes the reins of the store "The Collection by Beaugrenelle" to present its collections there.
The sales space is fully modular (upgradable furniture, refined tones, liveboard in the window to display the sign), so as to facilitate its appropriation.